Google's test to modify search results for hotels under the Digital Markets Act revealed that users were less satisfied with their results and struggled to find hotels.
The experiment led to a measurable decline in traffic to hotels, with a drop of more than 10%, impacting hundreds of thousands of European hotels.
Google's findings showed that users had to perform more searches, and many gave up entirely without finding the information they sought.
In light of these negative outcomes, Google stated they would cease testing these changes, emphasizing the detrimental effects on user experience and hotel visibility.
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