"It's only been on the shelves for a week, so we were surprised by the huge hype. It's not every day milk gets rock star treatment. We're really happy, of course, we believed in the product, but we weren't expecting this super demand. It sold out faster than we could say 'pink'."
"Our dairy in Linkoping is working around the clock. We're doing all we can to level up fast."
Arla's pink strawberry-flavored milk, released on April 7th, quickly became a viral sensation on TikTok, leading to a rapid sell-out in Swedish grocery stores. Users flocked to supermarkets, often finding shelves empty due to high demand. Max Wallenberg from Arla expressed surprise at the overwhelming response, stating that the product was brought back as a special summer item after being discontinued a decade ago. The company is now working tirelessly to meet the unexpected demand for rosa mjolk.
Read at www.thelocal.se
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