Cycling on Max is going up in price in the US - or down, or the same, depending on how you look at it
Briefly

The article discusses significant changes in the US cycling streaming service, Max, which has increased its subscription pricing plans starting April 2025. While the price hike is not as drastic as the UK's previous 300% increase, the new pricing reflects a 70% rise for the cheapest monthly and yearly options. Warner Bros. Discovery's management of Max impacts viewers, as they eliminate the B/R Sports add-on and instead incorporate sports into the Standard and Premium plans, prompting a shift in how cycling content is consumed.
The shift in streaming service pricing for cycling fans highlights the evolving landscape, with Max raising its subscription costs significantly for 2025.
Warner Bros. Discovery scrapped the B/R Sports add-on, integrating sports into its pricing plans, which have resulted in a 70% price increase for viewers.
Read at cyclingnews.com
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