We reduce our consumption and reuse what we already have, then recycle it once it no longer has any use.
Michelin aims for 100% renewable tires by 2050, with demonstrated progress at 42% renewable materials now, focusing on profitability while pursuing sustainability.
Michelin's sustainable approach balances 'People, Planet, Profit' principles, ensuring eco-consciousness alongside profitability for tire production.
Michelin's research focuses on using readily available materials and scalability for sustainable tire production, avoiding unrealistic concepts that never materialize.
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