Intense Cycles has launched a new program in collaboration with Quality Bicycle Products (QBP) that empowers riders to create custom bikes at no additional cost. By offering access to a catalog of 50,000 components from 300 brands, the program allows for extensive personalization, including drivetrain and suspension options. While currently limited to certain frames, Intense aims to expand the program beyond the USA. Mike Carr, VP of Sales and Marketing at Intense, highlights the initiative's potential to address industry challenges and enhance value for independent bike dealers and riders alike.
"We believe strongly that the current bike industry model is broken and that the IBD is the unfortunate recipient of that brokenness," Says Mike Carr.
The new INTENSE Frame First Program solves some of the biggest challenges that dealers face today while enhancing the value of the IBD to the rider.
This program allows riders to build a custom bike without breaking the bank, mixing and matching with components from a catalog of 50,000 items.
The program is currently only available in the USA, with plans for expansion to other regions in the future.
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