Lectric eBikes co-founders Levi Conlow and Robbie Deziel announced their acquisition of Juiced Bikes, a brand well-known in the e-bike market since 2009. This acquisition follows Juiced's auction due to financial difficulties. The new owners aim to revive Juiced by restructuring its operations while maintaining its independence. Challenges remain, particularly with unresolved customer issues regarding product inventory and warranties. Conlow highlighted a commitment to high customer service and innovative product development, promising to surprise customers with performance and pricing. The revitalization effort is anticipated to take 9-12 months to establish necessary infrastructure.
The new owners have expressed a commitment to restoring the brand and restructuring the team from the ground up, despite the challenges from Juiced's previous financial struggles.
Conlow acknowledged these challenges and promised to bring Lectric's high customer service standards to Juiced, stating it will take 9-12 months to build out the necessary infrastructure.
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