Fizik, an Italian brand renowned for saddles and cycling shoes, is venturing into helmet production, as indicated by an Instagram post featuring Belgian rider Pierre de Froidmont using a helmet bearing its logo. The helmet is expected to resemble the POC Omne, targeting cross-country mountain biking with a focus on ventilation over aerodynamics. It supports MIPS technology for enhanced safety, and features a conventional dial closure system. This represents Fizik's expansion into a new product category, underscoring their growth in the cycling industry.
This is Fizik’s first entry into the helmet market, evidenced by a Belgian rider wearing a helmet featuring the Fizik branding during competition.
The helmet is expected to be an all-rounder, resembling the POC Omne, emphasizing ventilation which is critical in cross-country mountain biking.
Fizik has incorporated MIPS technology into this helmet, showcasing its commitment to safety and suggesting a mid-range pricing strategy.
The internal design includes standardized padding and a classic dial closure system, indicating a step into competitive helmet offerings.
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