New Brakes, Wireless Shimano XTR, and the Frustration of Product Leaks
Briefly

Ben Hildred's bike features suspected new SRAM mountain bike brakes as he attempts to climb ten thousand human-powered feet each day for a hundred days. While these brakes appear innovative, there is little information available regarding their specifics or confirmation of their production status. The cycling community remains interested yet cautious about product leaks, understanding that prototypes may evolve before release. Such leaks pose challenges to companies' marketing strategies and the clarity surrounding the equipment's final designs, amid a culture of increasing transparency and product testing.
The spotting of possible new SRAM mountain bike brakes on Ben Hildred's bike raises questions about product leaks and the impact of prototypes on brand launches.
While leaks can generate excitement, they complicate the timeline and significance of product announcements, as they might not reflect final designs.
Read at BikeMag
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