Revel Bikes has seen a resurgence after founder Adam Miller purchased the company, bringing back original designer Mike Giese to lead product development. Giese's experience includes creating acclaimed bike models such as the Rail, Rascal, and Ranger. Revel is transitioning to a direct-to-consumer sales model, eliminating middlemen to offer high-quality bikes at competitive prices. This strategic shift aims to enhance customer experience while expanding their global reach, and both Miller and Giese are excited about the collaborative future of the brand.
Miller stated, "Mike's the real deal. He's got this rare combo of incredible engineering talent, insane bike handling skills, and an eye for design that's unmatched."
Giese expressed, "I am beyond excited for this next chapter with Revel Bikes. I'm looking forward to joining the Revel Bikes team to lead product strategy, design and development for the next generation of bikes."
Collection
[
|
...
]