Starling Cycles has announced a global 5% discount on all products in response to the 10% tariffs imposed on bikes exported from the UK to the USA. Their "Meet-You-In-The-Middle" sale aims to offer financial relief to customers worldwide, emphasizing their commitment to accessibility. Starling advocates against the industry's fast-fashion model, aiming to promote quality and longevity in biking. The company expresses frustration over the tariffs impacting small businesses while pledging to continue serving their American customers and making quality bikes accessible to all.
In a classic case of politics making life harder for the little guy, the UK just got slapped with a 10% tariff on exports to the USA.
We're about getting our bikes into the hands of people who'll love them, whatever country they're in. We love our USA customers, and we'll be damned if we leave them out in the cold.
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