When tariffs started increasing last year, some of my founder friends were able to source materials from Vietnam or Mexico, but shifting production wasn't a practical option for us.
Our industry thrives in a zero-for-zero tariff environment. While distillers recognize the administration's efforts to address trade imbalances, the provincial bans have been especially damaging.
Both companies face shared headwinds: reciprocal tariff impacts running at roughly 5 percentage points of margin pressure, softening European demand, and a fiercely competitive solar inverter market.
Brian Riley's journey into the bike business began with a traumatic family experience when his grandfather had a serious accident while riding. This incident inspired him to create a safer braking system for bicycles, leading to the development of SureStop brakes, which allow for simultaneous braking of both tires with a single lever.
The lawsuits argue that the shipping companies never should have charged the fees in the first place, and that the shippers, not the government, owe the customers.
He has brought up tariffs for the movie and television industry many times, and I've hopefully talked to him the way out of them. Healthy incentive programs attract a lot of production, and you've seen a lot of them move from California to Georgia to New Jersey. Having the incentives versus tariffs is much better.
