The shots, the music, the editing. It's all so simple, and so perfect. It makes me want to ride my bike fast with my friends, which means it's my favorite kind of bike video.
There's a lot to be said for gear reviewing as entertainment, outside of consumerism and customer education.
This video in particular dives into the motivation behind reviewing, and consuming reviews. There's a lot here that resonated with me, and will inform how I approach writing about bike gear going forward.
Jesse East is an undergraduate student at Western Colorado University, where his backyard is some world-class mountain biking. I love the idea of choosing...
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