Canelo Alvarez has signed a significant four-fight contract with Riyadh Season in Saudi Arabia, bypassing a much-anticipated bout against Jake Paul. This strategic move underscores Alvarez's ability to leverage promotional hype, hinting at a potential showdown with Terence Crawford, another prominent boxer. Crawford indicated anticipation for a fight in September, following his recent victory. Meanwhile, the Saudi Arabian government's investment in boxing continues to grow, attracting high-profile fighters like Alvarez seeking lucrative deals.
Canelo Alvarez has signed a lucrative four-fight agreement with Riyadh Season in Saudi Arabia, dropping plans for a fight against YouTube star Jake Paul.
This deal exemplifies Alvarez leveraging his marketability to secure a larger contract, potentially positioning himself against Terence Crawford in the process.
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