According to research, half of Black Friday shoppers don’t use any money-saving strategies, which results in potentially missing out on additional savings.
Adam Bullock emphasizes the importance of planning ahead for Black Friday to maximize savings, suggesting that impulsive buying could lead to missing better deals.
Only 12% of surveyed shoppers track prices in advance, highlighting a lack of preparation that could help ensure Black Friday 'deals' are genuine.
TopCashback’s findings reveal that members can save up to 18% more on Black Friday purchases when they actively look for better deals.
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