On March 29, hundreds protested at a Portland Tesla dealership, part of a nationwide "Tesla Takedown" movement. They called for a boycott of Tesla and prompted people to sell their stocks, driven by frustration over Elon Musk's role in government and recent FBI assertions labeling protests as "domestic terrorism." The protests were characterized by a mix of humor and serious undertones, reflecting anger over federal layoffs linked to Musk's new government role and social program cuts by the administration.
"I've been out to three or four of these, you know, week after week, and this is the biggest one yet," protester Mike Horner said. "That's what I love about this, is people stepping up."
Many took a lighthearted approach to the protest, from playing music and dancing in a shark costume, to dressing up as a used car salesman auctioning off Teslas.
The protests come after FBI Director Kash Patel labeled attacks on Teslas "domestic terrorism" and created a task force to "crack down on violent Tesla attacks."
The underlying context was upsetting for many, as Musk's DOGE team is responsible for more than 60,000 federal layoffs, including at several agencies investigating Musk's companies.
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