Rev. Jamal Bryant, pastor of a Georgia megachurch, has intensified a nationwide boycott against Target due to unmet demands regarding diversity, equity, and inclusion (DEI) initiatives. Despite a previous 40-day fast that coincided with Lent, Bryant has called for continued opposition until Target restores its commitments and supports Black-owned businesses effectively. The retailer's recent decision to scale back some DEI programs has drawn criticism amid a broader movement by conservative activists against such initiatives. Bryant insists that the demands are righteous and overdue, urging immediate action from Target management.
The Rev. Jamal Bryant has declared a full Target boycott, stating that the retailer has yet to meet his demands regarding diversity and inclusion.
Bryant emphasized the urgency of the demands, stating, "Our communities deserve action, not platitudes. Our demands are not radical - they are righteous, reasonable, and long overdue."
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