Tubi is a free streaming service under Fox Corp that has found a substantial audience among Black viewers, who account for nearly half of its viewers. Despite not branding itself as a Black streaming service, Tubi embraces this demographic's viewership and actively seeks content appealing to diverse audiences. Tubi reaches about 100 million monthly users, often outperforming larger competitors like Peacock and Paramount+. Company executives are proud of the service's progress with Black audiences, highlighting its commitment to diverse programming beyond demographic lines.
Tubi has real momentum with Black audiences, making it a significant platform with 45% of its viewing audience comprising Black viewers, according to Nielsen.
While Tubi does not explicitly market itself as catering to Black viewers, the service sees great success with this demographic, surpassing other streaming platforms.
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