Strixhaven Eclipses Lorwyn, Is Now The Biggest MTG Premiere Set Ever

Secrets of Strixhaven achieved the top sales position for Magic premier sets. Hasbro reported that Lorwyn: Eclipsed previously set the prior record earlier in the year, beating the best-selling first-party premier set by a substantial margin. After that, Secrets of Strixhaven surpassed Lorwyn: Eclipsed as well. Premier sets here refer to core or expansion sets that introduce new first-party cards into Standard. Hasbro also reported Q1 revenue growth, with Magic revenue up 36% year-over-year. Hasbro’s digital gaming revenue rose 3% year-over-year, supported by Monopoly Go, while Hasbro has invested $1 billion in video games since 2018 and is developing multiple titles including D&D and Magic-related projects.

"Hasbro’s latest earnings call shared that after Lorwyn: Eclipsed became the best-selling Magic premier set of all time earlier this year, Secrets of Strixhaven went on to surpass it. Later in the call, CEO Chris Cocks clarified that Lorwyn “not just beat the prior best-selling first-party set, it did it by quite a handsome margin” and that Strixhaven then “handily beat Lorwyn: Eclipsed as well.”"

"A “premier” set in this specific financial context is an MTG core or expansion set that introduces new, first-party cards into the Standard format. So this means that Hasbro isn’t including Universes Beyond sets like Final Fantasy, which remains the best-selling MTG set of all time after earning $200 million in a single day."

"Largely thanks to MTG, Hasbro’s revenue for Q1 rose 13 percent year-over-year, with MTG revenue specifically up 36 percent. The TMNT Universes Beyond set “outpaced internal expectations,” but Hasbro shared no further details on how well it actually did."

"Hasbro has invested a whopping $1 billion into video games since 2018, using that money to build six game studios, create an internal publishing arm, and start work on a number of games including two sci-fi games, Exodus and D&D game Warlock, coming out next year. And it’s been encouraged by the success of the licensed-out Baldur’s Gate 3."

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