Lovestruck Books, a new romance bookstore in Harvard Square, diverges from traditional bookshops by creating an inviting, community-centric space that encourages social interaction among patrons. With its stylish decor, a coffee shop that doubles as a wine bar, and an emphasis on romance literature, the bookstore reflects a growing trend of similar establishments across the country. These stores, often founded by women, provide safe havens for predominantly female and queer customers, fostering bonds and conversations about personal matters, alongside their love for romance novels.
Rachel Kanter, the store's founder, said, "We want to toe the line a little bit with being provocative and edgy. But the most important thing is that everything is done in a way that feels safe and welcoming."
The store has been packed since launch and Kanter has blown through all of her sales targets, indicating a strong demand for dedicated romance spaces.
Most of these bookstores are founded by women, and they've become safe spaces for their predominantly female and queer customers to gather and create community.
The success of Lovestruck Books hints at a broader trend of emerging romance bookstores that offer not only books but also community engagement.
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