In 2023, HBO faced backlash when it rebranded its streaming service to Max, causing confusion as many still referred to it as HBO. The brand was synonymous with high-quality programming, illustrated by classics like The Sopranos and Deadwood. CEO Casey Bloys admitted that viewers were more drawn to HBO's offerings than to any content specific to the new brand. Recent developments signaled a return to HBO Max branding, highlighting a strategic move by Warner Bros. to prioritize viewer expectations in a post-merger context.
Max is called HBO Max... again. With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition, HBO CEO Casey Bloys reiterated.
Bloys practically admitted that no one really opened Max to watch Max-specific content. The recent viewership report showed that audiences wanted to watch... HBO's vast library.
The name doesn't mean jack shit unless you back it up with something like The Sopranos or Deadwood which is exactly what the network did.
It sounded as if the merger's failure... retaught Warner Bros. the value of sticking with what works and listening to their audience.
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