In the late 1990s, the California Prune Board set out on a quixotic mission to amend this sales-flattening reputation. It would attempt to rechristen this ancient fruit in the hopes the prune could one day be as unencumbered as an apricot, a raisin, or a fig.
SYRACUSE, N.Y. (WSYR-TV) - The Syracuse Mets have to chalk this one up as an error. The baseball team had previously announced plans to retire the "Syracuse Mets" name and unveil a new identity and brand for future seasons. After months of planning, the team's rebranding process struck out. The Mets' general manager Jason Smorol tells NewsChannel 9 | LocalSYR.com that the new name they had selected was already trademarked.
The move restructures Trapeze's activities in Intermodal Transport Control Systems, fixed route planning and scheduling, bus driver allocation and public transport data management into distinct entities operating under the names ebblo, Grampian Solutions, Naviquate and Nexfeld. The companies officially launched today and operate within Modaxo, the global collective of people transportation technology businesses owned by Constellation Software.
Overwatch 2, the free-to-play hero shooter from Blizzard, is now just Overwatch. The game is rebranding and dropping the '2' from its title as part of a major revamp that includes a new year-long story, 10 new heroes, and a host of new content, Blizzard announced Wednesday at its Overwatch Spotlight livestream. The game will get an all-new Season 1 with five of the 10 new heroes on February 10.
Kia America announced a 7% sales increase in 2025 after selling a record 852,155 units in the U.S. last year. It's the third consecutive annual sales record for the South Korean automaker's U.S. division, and the feat was driven by strong sales growth for vehicles like its K4 sedan and its Sportage and Telluride SUVs. Kia's U.S. market share has never been greater.
In a bold move that signals a new era for Las Vegas hospitality, the JW Marriott Las Vegas and Rampart Casino have announced a comprehensive property-wide rebrand, officially uniting under the name The Resort at Summerlin effective January 1, 2026. This $75 million transformation represents more than just a name change: it's a strategic repositioning that places food and beverage innovation at the heart of a luxury destination experience.
Douglas Elliman has always been defined by its agents their expertise, their relationships, their entrepreneurial spirit, Passerini said in a statement. Coming back as CMO is a full-circle moment for me, and I'm excited to lead a brand evolution that puts our agents front and center. We're building a platform that amplifies their voices, elevates their visibility and gives them every advantage in the most competitive luxury markets in the world.
"Public television in Arkansas is not going away," ArkansasTV Executive Director and CEO Carlton Wing said in the announcement. "In fact, we invite you to join our vision for an increased focus on local programming, continuing to safeguard Arkansans in times of emergency and supporting our K-12 educators and students."
Under the IQ Fiber brand, ThinkBig Networks serves Maryland customers with its original local team and a 100%-fiber-optic network. The company plans to move forward with its network deployment to additional locations across the Chesapeake Bay and Mid-Atlantic regions. According to the company, with the rebrand to IQ Fiber, former ThinkBig Networks customers will enjoy: IQ Fiber's account portal with account details, billing history, and online support tools Technical support from IQ Fiber's 24/7 in-house support team
The Art Dealers Association of America ( ADAA) will rebrand its long-running fair, The Art Show, as the ADAA Fair, running November 12-16, 2026 at the Park Avenue Armory. "This fair signals a new era for the ADAA-one rooted in our mission and responsive to the cultural needs of our time," ADAA executive director Kinsey Robb said in a statement. This past July, the ADAA made the surprise announcement that it would not stage the 2025 edition of the Art Show, which had been held annually since 1988. The organization called the move a "strategic pause" in an email to its members. At the time, the organization said it wanted to "to reimagine The Art Show with long-term sustainability and member value in mind."
How bot activity fueled the rebrand backlash The most interesting part of this story never made headlines - likely overshadowed by the president's comments that turned the rebrand into a politicized moment. What was largely missing from the uproar was the real source of the rapid outrage: bots. According to the Wall Street Journal, bots posing as real users drove a disproportionate share of the social chatter that media outlets picked up.
Left on its own, MS NOW is embracing the ethos of a startup, suggesting it will be better positioned to experiment without ties to the more corporate NBC News. "Morning Joe" is starting its own newsletter. Podcast ideas are encouraged. The network is expanding live events, letting its television stars interact with the audience; Rachel Maddow has one in Chicago later this month.
Yesterday, Altice USA announced it will rebrand as Optimum Communications, Inc., effective today, marking a milestone in its identity as a broadband provider. The company will also transition its New York Stock Exchange ticker symbol from "ATUS" to "OPTU" beginning November 19. According to the company's announcement, the rebrand reflects its commitment to a unified brand identity centered around Optimum, the consumer-facing name that serves millions of customers nationwide.
I'm usually not a fan of companies rebranding themselves or their products unless there's a compelling reason. And, there is almost never a compelling reason. Sure, inside the company, there are people who think there is a compelling reason, and agencies that bill by the hour will sell you on a number of reasons they assure you are compelling. But of the time its a waste of money, time, and brand equity.
In time for national seafood month, Kentucky-based chain announced that it's dropping the golden yellow fish illustration for a similarly styled chicken illustration. It's also adding the words "Chicken" and "Seafood" to its lock-up. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's senior vice president of marketing and innovation Christopher Caudill said in a statement. "It's time we let that secret out."
"I think what we're trying to do is really pay homage to the 300,000 farmers [who grow] the real potatoes that are in the product . . . really bring that forward, front and center, so that it's a feeling,"
Google is making the gradient "G" its new company-wide logo, according to an announcement on Monday. The new logo first began to surface across the Google app on Android and iOS in May, but soon, the design will begin to appear across all of the company's platforms, marking Google's first big logo change in 10 years. Google separated the red, yellow, green, and blue in the colorful "G" logo it introduced in 2015.
Fidium is now the official name of the company formerly known as Consolidated Communications. Prior to the name change, the provider used the Fidium name as a brand for its fiber broadband service for several years. "Fidium is now the new name and face of our company, representing our fiber internet and network services capabilities across consumer, commercial and carrier lines of business," said a Fidium spokesperson in an email to Telecompetitor.
