#rebranding

#rebranding

Rebranding often fails, but MSNBC's transition to MS Now feels surprising and smart, balancing the need for a fresh identity with continuity.

As we thought about our legacy Blue Apron offering, we felt that it was a bit too inflexible for what our customers were needing, and also not offering quite enough convenience.

Quang San Art Museum has unveiled a new rebrand, reflecting Vietnam’s artistic heritage through a modern design that balances visual enjoyment with emotional dialogue.

Shortly after Bed Bath & Beyond filed for bankruptcy in 2023, online shopping giant Overstock.com acquired the former retailer's name and rebranded itself as Bed Bath & Beyond.

Ocean Casino Resort represents a shift in Atlantic City's identity, transitioning from a once run-down destination to a sophisticated and upscale locale catering to luxury-seeking visitors.

When you're thinking about how you want to rebrand yourself, it's not just about your aesthetic or your job title - it's about realigning your public image with who you are becoming professionally and personally.

The Syracuse Mets are calling on their fans to help create a new identity that reflects Syracuse and the heart of Central New York.

"It's just much easier to start from a brand that's identifiable ... and get people familiar with all the neighborhood has to offer."

On Saturday night, the comedian and host of HBO's "Last Week Tonight" saw his latest crazy creation set out into the world as the Erie Moon Mammoths made their debut in front of a record crowd of 7,070 at UPMC Park.

Mary Alice Dorrance Malone Jr. has been elected to Campbell's board, continuing a family legacy that dates back to her great-grandfather's invention of condensed soup.

Tripadvisor's new identity is built to showcase travel as it really is: personal, textured, emotional. The logo brings new life to Tripadvisor's iconic owl mascot, Ollie. Once static and ornamental, Ollie now feels alert and expressive, his gaze always oriented toward traveler content, a quiet cue that Tripadvisor values their perspective.

I'm single as of January of this year and it's been a major shift in my life to really take a step back and ask myself what I want. I've been really grateful for the time to focus on myself and my happiness.

The Port of Oakland plans to rebrand OAK as "Oakland San Francisco Bay Airport," positioning the city ahead of the Bay Area and alleviating traveler confusion.

It's part of our DNA, which is why we've spent more than 10 years researching and investing tens of billions into our capex and building open source models.

The heritage jersey reflects the rich, compelling history of the St. Louis Blues, and it is one of the most classic jerseys in the National Hockey League.

In a surprising turn of events, Hamilton Accies Women have been ordered by the men's team to rebrand and stop using the club's name and badge.

Ye f.k.a. Yeezy f.k.a. Kanye West is now going by the name Ye Ye, as per new business documents filed by his manager.

The new Kia logo was meant to reflect modernity but instead created confusion, leading many to misread it as 'KN' instead of 'Kia'.