#rebranding

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fromEntrepreneur
1 day ago

How Young Workers Are Creating a New Opportunity for Unions | Entrepreneur

For unions, this represents a once-in-a-generation brand opportunity: to reintroduce themselves to the rising workforce not as relics of a bygone era, but as modern advocates who are shaping the future of work.
Marketing tech
#womens-football
#business-strategy
Apple
fromDigiday
1 month ago

When it comes to ads, Apple isn't playing coy anymore

Apple is shifting from a passive to an active role in advertising.
The rebrand to 'Apple Ads' signifies a strategic move towards increased participation in the ad market.
Apple's advertising focus is partly driven by economic pressures and tariffs.
Apple
fromSpyglass
1 month ago

Apple Adds 'Apple Ads'

Apple has rebranded 'Search Ads' to 'Apple Ads' to reflect its expanded advertising business.
Apple
fromDigiday
1 month ago

When it comes to ads, Apple isn't playing coy anymore

Apple is shifting from a passive to an active role in advertising.
The rebrand to 'Apple Ads' signifies a strategic move towards increased participation in the ad market.
Apple's advertising focus is partly driven by economic pressures and tariffs.
Apple
fromSpyglass
1 month ago

Apple Adds 'Apple Ads'

Apple has rebranded 'Search Ads' to 'Apple Ads' to reflect its expanded advertising business.
#football
fromCreative Bloq
6 days ago

Watch out Amazon, there's a new smile logo in town

The new identity for NABS emphasizes its commitment to advancing mental wellness in the creative industries, embodying the concept of 'The Unstoppable Ally'.
Mental health
#electric-vehicles
#hbo-max
Marketing tech
fromCreative Bloq
1 week ago

HBO Max addresses its identity crisis after desperate name change

HBO Max's rebranding efforts reflect an identity crisis, leading to the return of its original name amidst mixed fan reactions.
Washington Wizards
fromKotaku
1 week ago

Max Is Dead, HBO Max Is Back

Warner Bros. Discovery is rebranding Max back to HBO Max after criticism and poor market performance following the initial name change.
Marketing tech
fromCreative Bloq
1 week ago

HBO Max addresses its identity crisis after desperate name change

HBO Max's rebranding efforts reflect an identity crisis, leading to the return of its original name amidst mixed fan reactions.
Washington Wizards
fromKotaku
1 week ago

Max Is Dead, HBO Max Is Back

Warner Bros. Discovery is rebranding Max back to HBO Max after criticism and poor market performance following the initial name change.
#technology
fromZDNET
1 week ago
Apple

Upgrading your Windows laptop? This affordable Dell model is my top pick for work

fromZDNET
1 week ago
Apple

Upgrading your Windows laptop? This affordable Dell model is my top pick for work

#hbo
Fashion & style
fromFast Company
2 months ago

Banana Republic's new White Lotus collection is designed for you to look MOV (moneyed on vacation)

Banana Republic's White Lotus collection represents a key step in its rebranding and repositioning efforts.
Media industry
fromInsideHook
1 week ago

Max Is Becoming "HBO Max" Again, Because of Course They Are

HBO Max is reverting to its original name in response to consumer feedback favoring HBO's prestigious brand.
Fashion & style
fromFast Company
2 months ago

Banana Republic's new White Lotus collection is designed for you to look MOV (moneyed on vacation)

Banana Republic's White Lotus collection represents a key step in its rebranding and repositioning efforts.
Media industry
fromInsideHook
1 week ago

Max Is Becoming "HBO Max" Again, Because of Course They Are

HBO Max is reverting to its original name in response to consumer feedback favoring HBO's prestigious brand.
#marketing-strategy
London startup
fromwww.nytimes.com
2 months ago

Abrdn's Rebrand Reversal and a History of Corporate Missteps

Rebranding can distract from a company's core identity, as shown by Aberdeen's reversal of its vowel-dropping name change.
Washington Wizards
fromwww.housingwire.com
2 months ago

Rocket's 'Own the Dream' ad campaign carries on

Rocket is rebranding with the 'Own the Dream' campaign to unify its identities and respond to market challenges.
Significant drop in marketing spend reflects the company's adaptation to higher interest rates impacting mortgage revenues.
London startup
fromwww.nytimes.com
2 months ago

Abrdn's Rebrand Reversal and a History of Corporate Missteps

Rebranding can distract from a company's core identity, as shown by Aberdeen's reversal of its vowel-dropping name change.
Washington Wizards
fromwww.housingwire.com
2 months ago

Rocket's 'Own the Dream' ad campaign carries on

Rocket is rebranding with the 'Own the Dream' campaign to unify its identities and respond to market challenges.
Significant drop in marketing spend reflects the company's adaptation to higher interest rates impacting mortgage revenues.
#ux-design
UX design
fromMedium
2 months ago

Duolingo Just Ended The Term "UX Design"

Duolingo is rebranding UX design as PX design, emphasizing a product-focused approach.
UX design
fromMedium
2 months ago

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design to PX design to better reflect their product-led focus.
UX design
fromMedium
2 months ago

Duolingo Just Ended The Term "UX Design"

Duolingo is rebranding UX design as PX design, emphasizing a product-focused approach.
UX design
fromMedium
2 months ago

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design to PX design to better reflect their product-led focus.
#brand-identity
#brand-strategy
#branding
Graphic design
fromCreative Bloq
2 weeks ago

Adobe quietly rebrands, and ditches its iconic 'A' logo

Adobe underwent a comprehensive rebranding to enhance modernity and flexibility, focusing on its iconic heritage.
Graphic design
fromCreative Bloq
2 weeks ago

Adobe quietly rebrands, and ditches its iconic 'A' logo

Adobe underwent a comprehensive rebranding to enhance modernity and flexibility, focusing on its iconic heritage.
#cryptocurrency
fromHackernoon
1 year ago
Cryptocurrency

Aster Emerges: Astherus Rebrands To Lead Decentralized Perpetual Trading | HackerNoon

fromFast Company
2 weeks ago
Cryptocurrency

'You got to be really careful what you tie your name to': The Hawk Tuah girl is planning a rebrand

fromHackernoon
1 year ago
Cryptocurrency

Aster Emerges: Astherus Rebrands To Lead Decentralized Perpetual Trading | HackerNoon

fromFast Company
2 weeks ago
Cryptocurrency

'You got to be really careful what you tie your name to': The Hawk Tuah girl is planning a rebrand

fromFood & Beverage Magazine
3 weeks ago

GEORGIA RESTAURANT ASSOCIATION UNVEILS NEW BRAND IDENTITY IN PARTNERSHIP WITH STREET STUDIO CREATIVE

"The GRA is dedicated to supporting Georgia's restaurant community, and as we grow, it's essential that our brand reflects our mission and impact," said Stephanie Fischer, GRA president + CEO.
Graphic design
NYC startup
fromFast Company
3 weeks ago

A16z's new Ayn Rand-style logo is the perfect embodiment of its Trumpian ethos

Andreessen Horowitz is rebranding to reflect a shift towards Objectivist principles and support for the Trump agenda.
#caesars-entertainment
Renovation
fromSFGATE
3 weeks ago

Historic casino on Lake Tahoe's south shore to be reborn as new brand

Caesars Entertainment is transforming Harveys Lake Tahoe into a luxury destination with a $160 million renovation and rebranding to Caesars Republic Lake Tahoe.
Renovation
fromSFGATE
3 weeks ago

Historic casino on Lake Tahoe's south shore to be reborn as new brand

Caesars Entertainment is transforming Harveys Lake Tahoe into a luxury destination with a $160 million renovation and rebranding to Caesars Republic Lake Tahoe.
#marketing
Media industry
fromDigiday
3 weeks ago

PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
Media industry
fromDigiday
3 weeks ago

PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
Marketing tech
fromUNILAD
3 weeks ago

Why Meta has spent $47,000,000,000 on a product you might not know about

Meta has invested $47 billion in the metaverse, although it has yet to gain traction with consumers.
#entrepreneurship
fromIrish Independent
1 month ago
Women in technology

The Apprentice finale: With the instinct of a child caught between warring parents, Alan Sugar chooses the one who needs him most

fromPage Six
1 month ago
Media industry

Meghan Markle blames As Ever rebrand on original 'word salad' name - not trademark issues

fromIrish Independent
1 month ago
Women in technology

The Apprentice finale: With the instinct of a child caught between warring parents, Alan Sugar chooses the one who needs him most

fromPage Six
1 month ago
Media industry

Meghan Markle blames As Ever rebrand on original 'word salad' name - not trademark issues

#entertainment
fromSFGATE
2 months ago
Silicon Valley food

One of America's last Chuck E. Cheese bands still plays in a SoCal strip mall

fromSFGATE
2 months ago
Silicon Valley food

One of America's last Chuck E. Cheese bands still plays in a SoCal strip mall

fromMedium
2 months ago

Duolingo Just Ended The Term "UX Design"

We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.
UX design
fromGSMArena.com
1 month ago

New OnePlus tablet gets certified by the FCC, could be the Pad 3 Pro

A new OnePlus tablet with the model number OPD2408 has been FCC certified, potentially indicating it's a rebranded version of the Oppo Pad 4 Pro.
Apple
fromwww.kilburntimes.co.uk
1 month ago

School to celebrate new name after 70 years

The rebranding comes after the school achieved its best-ever exam results, placing it in the top 9% of schools nationally. The new name, Clarion, was chosen after consulting with parents, students, and the local community.
SF parents
Social justice
fromAbove the Law
1 month ago

Reed Smith Puts Down Their DEI Programs To Dodge The EEOC - Above the Law

Reed Smith is discontinuing its DEI program amid a discrimination probe, rebranding it as 'Culture & Engagement'.
Critics argue that name changes won't change the essence of inequality.
fromPractical Ecommerce
1 month ago

How to Change a Domain Name in Shopify

For most Shopify merchants, switching primary domain addresses is easy and automated, allowing quick rebranding to reflect new products or business focuses.
Marketing tech
#innovation
fromstupidDOPE
1 month ago
Silicon Valley food

Catalina Crunch Debuts Bold New Packaging and Upgraded Recipes for 2025 | stupidDOPE

fromstupidDOPE
1 month ago
Silicon Valley food

Catalina Crunch Debuts Bold New Packaging and Upgraded Recipes for 2025 | stupidDOPE

Graphic design
fromCreative Bloq
1 month ago

This ingenious theatre group rebrand masters accessibility over aesthetics

CO_LAB's rebrand emphasizes accessibility and inclusivity, showcasing creative expression for individuals with developmental disabilities as a focal point.
fromwww.nytimes.com
1 month ago

Hooters Files for Bankruptcy, but Its Restaurants Will Stay Open

Hooters, the restaurant chain known for its chicken wings, its all-female serving staff in revealing outfits, has filed for bankruptcy to restructure its operations.
Startup companies
fromNew York Post
1 month ago

Impractical Jokers star Joe Gatto's hallmark dog shelter rebrands following sexual assault allegations

The dog rescue shelter founded by Joe Gatto is undergoing a rebranding to Cannoli's Sweet Life Senior Rescue, shifting focus to helping senior dogs.
NYC LGBT
fromwww.buzzfeed.com
1 month ago

12 Things We've Tried And Loved This Month March '25

"It's technically a four-person tent, but I'd say it comfortably fits two, along with an air mattress and backpacks/luggage."
Gadgets
#fast-fashion
Fashion & style
fromCreative Bloq
2 months ago

I'm not buying PrettyLittleThing's 'luxury' rebrand - A visual facelift can't fix an ugly past

PrettyLittleThing's rebrand aims for luxury appeal, yet it masks an unresolved history of poor quality and unethical practices.
Fashion & style
fromCreative Bloq
2 months ago

I'm not buying PrettyLittleThing's 'luxury' rebrand - A visual facelift can't fix an ugly past

PrettyLittleThing's rebrand aims for luxury appeal, yet it masks an unresolved history of poor quality and unethical practices.
fromwww.bbc.com
1 month ago

WH Smith name to disappear from High Street after sale

WH Smith, a staple of UK town centres for over a century, will rebrand its High Street stores as TGJones after being sold to Modella Capital.
London
fromwww.standard.co.uk
1 month ago

Skylark, Polari, Paralympic - Full list of TfL's rejected Overground line names revealed

The promise to give individual names to each of the Overground's six lines was made in Sir Sadiq's 2021 re-election manifesto, telling Londoners that the network has grown considerably over recent years.
London politics
Beer
fromInsideHook
1 month ago

Why Michter's Keeps Getting Better

Joseph Magliocco successfully rebranded Michter's, transforming it into a sought-after whiskey through strategic decisions and a focus on premium rye.
fromABC7 San Francisco
2 months ago

Iconic Twitter bird sign from old SF headquarters sells for nearly $35,000 at auction

Twitter's now-removed bird logo sold for $34,375 at auction, highlighting the cultural significance of tech memorabilia amid Elon Musk's rebranding of the company to X.
Silicon Valley real estate
fromEater Chicago
2 months ago

A Wrigleyville Bar Trades Tiki for Double Shots of Whiskey

The hospitality group behind Bamboo Club has rebranded the venue into Stolen Saddle, a country music bar emphasizing Tex-Mex cuisine and live entertainment.
Chicago Cubs
fromFast Company
2 months ago

Movie theater trade group rebrands as Cinema United. Here's what to know

"It can be a little complicated having the same name as a multinational military alliance. We felt that it was time to look at our name and do a rebrand."
Independent films
fromWWD
2 months ago

QVC Group Appoints Alex Wellen President, Chief Growth Officer

"Wellen brings over 20 years of experience in digital media, product innovation and driving impactful growth strategies," QVC said Tuesday.
Marketing tech
Graphic design
fromMedium
2 months ago

Eventbrite's bold rebrand: how 'The Path' reinvents its visual identity

Eventbrite's rebranding captures the energy of live experiences, emphasizing its evolving role in fostering community connections through events.
Fashion & style
fromBuzzFeed
2 months ago

People Are Saying This Fast Fashion Company's "Clean Girl" Rebrand Is A Sign Right Wing "Is In"

Fashion reflects larger social and political trends, often serving as a canvas for expression.
PrettyLittleThing's rebranding signals a cultural shift toward conservatism.
Graphic design
fromFast Company
2 months ago

Korean Air replaced its iconic logo for the first time in 40 years

Korean Air is updating its branding for the first time since 1984, marking a major evolution for the airline.
#wta
Women
fromwww.nytimes.com
2 months ago

WTA rebrand: New logo and design and the place of tennis in women's sports

The WTA's rebrand focuses on elevating women's tennis beyond sport, emphasizing culture, storytelling, and authenticity for players.
The rebrand aims to deepen commercial partnerships and expand global fandom.
fromDefector
2 months ago
Women in technology

With Everyone Watching Women's Sports, The WTA Tries Another Rebrand | Defector

Women
fromwww.nytimes.com
2 months ago

WTA rebrand: New logo and design and the place of tennis in women's sports

The WTA's rebrand focuses on elevating women's tennis beyond sport, emphasizing culture, storytelling, and authenticity for players.
The rebrand aims to deepen commercial partnerships and expand global fandom.
Media industry
fromAdweek
2 months ago

A+E Networks Reveals New Name and Rebrands Ad Sales Team

A+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.
#market-trends
London startup
fromBusiness Insider
2 months ago

Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr

Aberdeen rebranded back from 'abrdn' to restore its traditional name after facing mockery.”],
extendedSummary
The 200-year-old asset manager, formerly known as abrdn, has reverted to its original name, aberdeen, in response to widespread mockery of its previous rebranding. CEO Jason Windsor articulated that this change aims to "remove distractions" and marks a new chapter for the organization. The criticism surrounding the name change has been described as 'corporate bullying', while the firm aims to distance itself from modern branding trends. Alongside the name change, the company has seen a 9% stock price increase, indicating investor approval amidst ongoing challenges in revenue.
tags
name change
rebranding
corporate strategy
investor response
market trends
fromDigiday
2 months ago
Media industry

Retail media networks want to be known as media companies now

Retail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.
London startup
fromBusiness Insider
2 months ago

Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr

Aberdeen rebranded back from 'abrdn' to restore its traditional name after facing mockery.”],
extendedSummary
The 200-year-old asset manager, formerly known as abrdn, has reverted to its original name, aberdeen, in response to widespread mockery of its previous rebranding. CEO Jason Windsor articulated that this change aims to "remove distractions" and marks a new chapter for the organization. The criticism surrounding the name change has been described as 'corporate bullying', while the firm aims to distance itself from modern branding trends. Alongside the name change, the company has seen a 9% stock price increase, indicating investor approval amidst ongoing challenges in revenue.
tags
name change
rebranding
corporate strategy
investor response
market trends
Media industry
fromDigiday
2 months ago

Retail media networks want to be known as media companies now

Retail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.
Toronto startup
fromGameSpot
2 months ago

Metro Dev 4A Games Rebrands To Reburn, Announces New Sci-Fi FPS La Quimera

Reburn, previously known as 4A Games, is set to release 'La Quimera,' a narrative-driven FPS departing from their Metro series.
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