The Bruins and NESN are introducing an animated alternative broadcast for the Bruins-Panthers game titled 'Best Snow Day Ever,' intended for a younger audience. This broadcast features real-time data visualization and incorporates STEM education elements related to hockey. Approved by the NHL after an application process, this initiative is designed to make the game more engaging and accessible, moving beyond traditional commentary to reach a wider demographic, particularly children. It showcases an ambition to blend sports and education effectively in a fun format.
"We wanted to stand out ... We had a bit of a greater purpose with it." - Andrea Mazzarelli, Bruins vice president of marketing, emphasizing the educational goals of the animated broadcast.
"...we wondered how we could get in that space but do it in a way that was a little bit more consumable..." - Mazzarelli explaining the intention to appeal to a wider audience with the alternative broadcast.
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