On Friday night, Celtics player Jaylen Brown launched his 741 sneaker and performance collection in Boston, celebrating creativity and influences from Afrofuturism and science. The event attracted a mix of industry figures and fans, featuring a reception with music and previews of merchandise including sneakers and apparel. Brown delivered an opening keynote reflecting on his inspirations, particularly Kobe Bryant, noting his dedication to creating better opportunities for athletes through an independent brand, as he aims to reshape the sneaker industry for the next generation.
"My name is Jaylen Brown and welcome to 741. Today we're going to go on a journey ... a journey about why 741, what's the state of the industry, and how we plan on making an impact in the next generation."
"My 'why' is attributed to Kobe Bryant, the late, great Kobe Bryant. His motivation, dedication is the reason I picked up a basketball. Before he passed, there were headlines saying he was starting his own brand, that his frustrations grew with the company he was with, and he wanted to start his own in order to give athletes better percentages and better deals. Well, here we are today."
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