Zillow and Redfin have announced a $100 million partnership making Zillow the exclusive multifamily listing provider on Redfin, Rent.com, and ApartmentGuide.com. This agreement aims to provide more choices for renters by increasing the availability of apartment listings across these platforms. The partnership also aligns with Zillow's strategy to connect with renters ready to move, which benefits multifamily business partners. In light of this, Redfin laid off 450 employees, largely from its rental segment, signaling a company restructuring planned for early 2024.
Renters want choices, and this partnership will deliver just that - more apartments available across more platforms, said Zillow CEO Jeremy Wacksman.
This Zillow partnership will give Redfin visitors access to one of the largest and fastest-growing databases of rental listings, said Redfin CEO Glenn Kelman.
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