"Winning that kind of loyalty is exactly what Big Y is hoping for. Shoppers across Western Massachusetts have long embraced the third-generation, Springfield-based grocer."
"The company's goal is bold: 100 stores by its 100th anniversary. Now celebrating its 90th year with 77 stores, Big Y is accelerating its growth."
"The grocer is stepping into a crowded field, taking on Stop & Shop, Wegmans, Roche Bros., Aldi, Trader Joe's, Shaw's, Star Market, and the region's famously loyal favorite, Market Basket."
"As Matt D'Amour, vice president of real estate and store development, put it, while many competitors are established, Big Y is willing to make the bet."
Big Y is expanding its supermarket chain into new territories east of I-495, aiming to achieve 100 stores by its 100th anniversary. Currently celebrating its 90th year with 77 stores, Big Y has opened a new location in Saugus and plans additional stores in Pembroke, Fairhaven, and North Dartmouth. The company faces competition from established grocery chains like Stop & Shop and Market Basket, but is confident in its ability to attract loyal customers in these new markets.
Read at Boston.com
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