"The bar itself dates back to 1932, when it first opened under Irish ownership before changing hands during a wave of Norwegian immigration in the 1950s. Two Norwegian brothers later ran the establishment, and it eventually entered the Farley family before being sold in the 1970s. Nearly a century later, it remains a living artifact of the neighborhood's layered past."
"With the World Cup set to bring international matches - and tens of thousands of fans - to the New York-New-Jersey area, local bars like Soccer Tavern are bracing for renewed attention. While Farley hasn't been inundated with messages, he said he's already noticed an uptick in interest. "We got a few texts and comments from Norwegian people," he said. "We already get visitors"
Mayor-elect Zohran Mamdani shared an Instagram post tagging New York City establishments tied to World Cup nations, including Soccer Tavern in Sunset Park. Soccer Tavern is an Irish/Norwegian bar owned by Brendan Farley. The bar opened in 1932 under Irish ownership, changed hands amid a 1950s wave of Norwegian immigration, was run by two Norwegian brothers, and later involved the Farley family before a 1970s sale. Eighth Avenue was once known as Little Norway, and the bar remains a living artifact of that layered past. The World Cup will bring international matches and large crowds to the New York–New Jersey area, prompting local bars to brace for renewed interest; Farley has noticed an uptick and received messages from Norwegian visitors.
Read at Brooklyn Paper
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