As a collective, we support Kamala Harris and admire her resilience, yet we lament the lack of investment in Black-owned media by Democratic operatives.
The Democratic National Committee’s failure to invest in Black-owned media resulted in lower voter turnout among Black Americans, particularly young Black men who increasingly turned to Trump.
Voter engagement in Black communities requires understanding cultural relevance; mainstream platforms cannot replicate the trust established by Black-owned media outlets.
Effective political advertising must resonate deeply with communities, delivered through voices they trust—something Black-owned media provides more effectively than major platforms.
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