Michael Nyman, after a successful career in marketing and PR, stepped down as CEO of PMK-BNC in 2018 to start the Acceleration Community of Companies. This initiative encompasses a collection of firms with unique and complementary specialties, including experiential marketing, design, PR, and analytics. Nyman's vision emphasizes specialization among agencies to foster collaboration. He believes that as technology advances, the demand for specialized services will increase, allowing companies to work together effectively. Research and analytics investments further enhance the capabilities of these firms, promoting successful collaboration and client service.
Michael Nyman states that the virtues of being in a community or with a group of companies were advantageous, offering certain clients a grouping that could help them effectively.
Nyman expresses that future trends focus more on specialization, enabled by technology and the concept of instant gratification, which informs the structure of Acceleration Community of Companies.
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