"I'm fascinated with moments of truth. In a lifetime, how many moments of truth might there be? It's probably less than 20, or maybe less than a dozen. There's just not that many of them. Learning to identify a moment of truth is an incredibly important skill-whether it's deciding where to live, who to marry, choosing a career, or what kind of company to start."
"The ability to not only see and accept that you must act but also recognize when you shouldn't. A moment of truth is what follows. A Centurion has this special talent of recognizing moments of truth and making the necessary pivots. They learn who they can trust in these moments and make critical, tough decisions. If you make the right decision in a moment of truth, it can change everything."
Companies that last a hundred years and beyond share intentional structures and decision habits that favor longevity. Failures often stem from poor execution rather than lack of vision. Critical moments of truth—rare, high-leverage decisions—determine long-term outcomes. Individuals typically face fewer than twenty such moments in a lifetime, making the ability to recognize and respond to them essential. Effective leaders know when to act and when to refrain, learning whom to trust in those moments. Long-lived organizations execute well, make disciplined pivots, and cultivate decision-making practices that sustain businesses across generations.
Read at Fast Company
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