A majority of B2B revenue leaders in the UK and Europe report positive ROI from AI adoption, with notable results within the first six months. Increasing buyer expectations are driving companies to adopt AI solutions to enhance responsiveness. Bid and proposal teams are now recognized as crucial to revenue generation, with many feeling the pressure from demanding market conditions. Organizations are struggling with incomplete implementation of essential SRM capabilities, impacting the effectiveness of AI. The trends indicate a growing transformation within the B2B sector.
Nearly two-thirds of B2B revenue leaders in the UK and Europe report first year ROI from AI adoption, with 19% achieving it within three months.
86% of organizations consider bid and proposal teams key revenue drivers, while 79% view them as strategic business partners in response to evolving buyer expectations.
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