Dan Sheridan leads Brooks Running with Charlie Munger's ABC principle: avoid arrogance, bureaucracy, and complacency. Sheridan practices low arrogance and curiosity, acknowledging that he does not know everything. He rejects heavy bureaucracy, stating he cannot function in organizations with excessive process and keeps Brooks intentionally low-bureaucracy. Sheridan warns against complacency despite Brooks' 110-year history and Berkshire Hathaway ownership, emphasizing ongoing growth opportunities. Sheridan prioritizes focusing on the people who sustain the business rather than pursuing fashionable initiatives like AI or leadership programs. Running a company often feels like a perpetual whack-a-mole of challenges, making employee focus essential to long-term success.
I approach things with low arrogance, because I don't know everything; I'm super curious in how I approach people,
My first question is, is there a lot of bureaucracy in this organization? I can't function in that. I don't know how to function in it. And so Brooks is a place where there's low bureaucracy.
I think every organization can rest on your history and, we're not immune to that at Brooks...we've got a lot of room to grow, so we're not complacent.
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