"If you feel like you're facing non-stop disruption, you're not imagining it. The 2024 Accenture Pulse of Change Index reported a staggering 183% increase in the rate of disruption over just four years. Tariffs are redrawing trade routes. AI is automating white-collar work once thought irreplaceable. Gen Z is rewriting the rules of engagement. And executives everywhere are realizing: 2025 might be the slowest year of the rest of our lives."
"This isn't just a flurry of change. It's a permanent climate shift. And yet, too many organizations still pretend they can ride out the storm, survive until things "stabilize," and then get back to normal. That assumption is no longer just outdated - it's dangerous. It's time to stop treating change like a project. Disruption Isn't New. But It Is Permanent. The COVID-19 pandemic shattered any lingering illusion of stability. Millions lost jobs. Entire industries collapsed. Remote work, once niche, became the norm."
Disruption has accelerated dramatically, with the 2024 Accenture Pulse of Change Index reporting a 183% increase in disruption over four years. Trade, technology, and demographics are reshaping markets: tariffs are redrawing trade routes, AI is automating white-collar work, and Gen Z is changing engagement norms. Change now constitutes a permanent climate shift rather than a temporary flurry. Classical management tools built for mid-20th-century stability—Porter's strategy frameworks, just-in-time supply chains, and traditional budgeting—assume long-term planning and efficiency optimization, assumptions that no longer hold. Economic and systemic shocks are frequent, requiring continuous organizational reinvention instead of project-based change.
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