Valhalla has formed a strategic partnership with Dubai's Mall of the Emirates, enabling the game's branding to reach a massive audience in a pivotal crypto market.
With its positioning in Dubai, the partnership aims to capitalize on the mall's 111,500 daily visitors, targeting a diverse demographic for crypto engagement.
The UAE's significant growth in the crypto sector, highlighted by a 42% increase in transactions, positions the region as an important market for Valhalla's expansion.
Valhalla's campaign runs from November 15 to December 12, leveraging the iconic status of Mall of the Emirates to boost its visibility and user base.
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