Ford Stock (NYSE:F) Jumps as Employees Register RTO Dissatisfaction - TipRanks.com
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Ford Stock (NYSE:F) Jumps as Employees Register RTO Dissatisfaction - TipRanks.com
"It is clear that many employees are not exactly pleased about the return-to-office (RTO) concept. Remote work was a demonstration of trust on both sides, and for the most part, employees delivered, keeping businesses running through a pandemic and beyond. But at legacy automaker Ford (F), the natives are getting downright restless, as illustrated by a recent hack complete with obscene messaging about RTO. Investors proved oddly pleased by this development, though, and sent shares up around 3% in Friday afternoon's trading."
"The discontent had been in place for some time, apparently, but it came to a head just recently when meeting room screens at Ford had been hacked. On said screens, the image of CEO Jim Farley's head came up with a big red crossed-through circle around it, the symbol for "no." Text that accompanied the picture featured a two-word phrase. One word was "RTO." The other was an obscenity."
Many Ford employees are resisting return-to-office (RTO) mandates after extended periods of remote work. Remote work had been framed as mutual trust and helped businesses operate through the pandemic. Meeting-room screens at Ford were hacked to display an image of CEO Jim Farley with a red crossed-out circle and a two-word obscene message targeting RTO. The messages appeared across Ford properties, including Ford Racing and Roush. Employees report varied upset levels, citing relocations, family changes, and lifestyle commitments made around remote work. Investors reacted positively, lifting shares by roughly 3% in Friday trading. Ford also notified a union in South Africa of 474 planned retrenchments.
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