"Your reputation as a company is one of the most vital things ever. If you lose your customers' trust, you can tank the entire enterprise. And there are some things that you simply don't do if you want to stay in business. Baby care brand 'Frida' is currently mired in controversy. The internet is outraged after seeing the type of inappropriate, suggestive language the company used in its marketing."
"'Frida' has been accused of having used adult, suggestive, inappropriate language to advertise its baby care products in the past. Some parents were so outraged by what they saw that they vowed to boycott the brand and also return its products. Some people were so furious with what they saw that they called out the brand and its products on TikTok, with some clips garnering millions of views and making the news spread even further."
Reputation is critical for companies and losing customer trust can end an enterprise. Frida, a baby care brand, is mired in controversy after past marketing used adult, suggestive, inappropriate language. Parents and customers reacted with outrage and called for boycotts and product returns. TikTok clips calling out the brand garnered millions of views and amplified the backlash. Frida products are sold at major U.S. retailers including Target, Walmart, and via Amazon. A spokesperson issued a statement about the controversy. Following the uproar, Frida removed a portion of its website that listed names of key executives.
Read at Bored Panda
Unable to calculate read time
Collection
[
|
...
]