"As football fans tweak their fantasy lineups and stock the fridge with enough chicken wings to feed a pack of bears, we're checking back in with Erin Andrews, the GOAT sideline reporter and trailblazing entrepreneur behind WEAR by Erin Andrews. Created by Andrews and co-founder Constance Schwartz-Morini in 2019, the brand was inspired by their frustrations in finding officially licensed fan gear that was also fashionable."
"On an episode of How Success Happens, Erin Andrews discussed her amazing journey from sports broadcasting to launching a thriving apparel business, breaking down her approach to risk-taking, creative leadership, and the importance of self-confidence-plus giving her firsthand perspective on the Taylor Swift Effect in the NFL. Subscribe to How Success Happens to get a dose of inspiration twice a week!"
"Inspired by the lack of fashion-forward fan apparel for women, Erin reveals, "If you really want a product, but it doesn't exist, do what I did: launch a company to make it yourself." Takeaway: Identify where the market falls short-then courageously create the solution. 2. Use Rejection as FuelWhen Andrews and her co-founder, Constance Schwartz-Morini, first pitched their idea, industry insiders were skeptical."
Erin Andrews launched WEAR by Erin Andrews in 2019 with co-founder Constance Schwartz-Morini to create fashionable, officially licensed fan apparel targeted at women. The brand began with NFL partnerships and quickly expanded into multiple leagues and sports, including a multi-year WWE agreement announced this summer. Andrews leveraged broadcasting prominence and entrepreneurial risk-taking to build the business, using rejection as motivation and prioritizing passion over balance. Strategic focus on market gaps, creative leadership, and persistence enabled licensing growth and brand diversification. The company emphasizes design-driven fan gear and continued expansion across sports markets.
Read at Entrepreneur
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