#brand-licensing

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Business
fromEntrepreneur
6 days ago

How Erin Andrews Turned Rejection Into Motivation | Entrepreneur

Erin Andrews launched WEAR to deliver fashionable, officially licensed women's fan apparel and scaled the brand across leagues through persistence and bold risk-taking.
Television
fromAdExchanger
1 week ago

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion | AdExchanger

Peppa Pig expanded into a global consumer franchise through Hasbro-led data-driven branding, extensive merchandising, distribution partnerships, and new character introductions.
fromConsequence
1 month ago

Billy McFarland Says His Seven-Figure Deal to Sell Fyre Fest Has Fallen Through

Fyre Festival brand ownership opportunity is available again after a seven-figure deal fell through.
fromFood & Beverage Magazine
2 months ago

Jones Soda Sells Cannabis Business: A New Chapter, Fresh Looks, and Insights on Breaking Into the Market

Jones Soda's decision to divest its cannabis beverage business comes after a period of experimentation in this emerging sector, indicating a strategic shift back to its core focus.
E-Commerce
US Elections
fromFast Company
3 months ago

This misspelled $600 Trump watch is perfectly on-brand

Brand licensing can yield quick profits but carries significant quality risks, as evidenced by a mishap with a Trump watch.
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