Tufan Erginbilgiç, CEO of Rolls-Royce, has implemented substantial organizational changes since early 2023, leading to a 50% profit increase to £1.7 billion. He launched 17 initiatives based on four key pillars: confronting reality, driving efficiency, setting clear targets, and normalizing intensity. Erginbilgiç emphasizes the significance of communication in transformation, challenging the traditional focus on restructuring. His approach includes responding actively to macroeconomic factors by establishing a task force for proactive and agile management. He advocates for inspiring teams by defining a clear vision rather than fixating on budgets and metrics.
"Underperforming companies stop talking about performing. They stop communicating because it looks ugly. You need to tell them what your vision is to make this a great company ... It's not restructuring I'm after. Transformation is a lot more holistic and ambitious."
"You can't always influence the macro stuff but you influence how you deal with it," says Erginbilgiç, who created a large task force that reports to him every two weeks.
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