Customers at Starbucks are witnessing exceptionally long wait times, sometimes nearing half an hour due to understaffing and surging online orders, creating dissatisfaction.
Starbucks CEO Brian Niccol now faces the critical task of addressing lengthy wait times. His experience in streamlining operations at Chipotle could help Starbucks navigate these issues.
During visits to three different Starbucks locations, I aimed to uncover if ordering through the drive-thru would be faster than using the mobile app in a bid to reduce wait times.
Partners at Starbucks emphasized that drive-thru wait times are a key performance indicator for store managers, indicating their critical role in customer satisfaction.
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