"The company said on social media that the move follows a "self-reinforcing cycle" driven by bitcoin adoption, where customers paying in BTC help generate incremental revenue that is then recycled into business improvements. According to Steak 'n Shake, all bitcoin-denominated revenue flows directly into what it calls its strategic bitcoin reserve, which is used to fund restaurant upgrades, ingredient improvements, and remodeling initiatives-without raising menu prices."
"Steak 'n Shake began accepting bitcoin payments in May 2025 using the Lightning Network, positioning the rollout as a way to cut card processing fees while attracting a younger, crypto-native customer base. The strategy is working. Same-store sales rose more than 10% in the second quarter of 2025, according to the company. Chief Operating Officer Dan Edwards previously said Steak 'n Shake saves roughly 50% in processing fees when customers choose to pay with bitcoin rather than traditional card networks."
Steak 'n Shake added $10 million of bitcoin to its corporate treasury and channels all bitcoin-denominated revenue into a strategic bitcoin reserve. The reserve finances restaurant upgrades, ingredient improvements, and remodeling initiatives without raising menu prices. The chain began accepting bitcoin payments via the Lightning Network in May 2025 to reduce card processing costs and attract younger, crypto-native customers. Same-store sales rose more than 10% in Q2 2025. The company reports roughly 50% savings in processing fees when customers pay with bitcoin. The brand also launched a Bitcoin-themed burger and pledged part of meal revenue to support open-source Bitcoin development.
Read at Bitcoin Magazine
Unable to calculate read time
Collection
[
|
...
]