Susie Ma credits strategic cost reductions and better supplier deals for Tropic Skincare's recent profit increase, achieving £6.7 million despite a decline in sales.
Tropic Skincare continues to grow under Ma's leadership, paying an £11 million dividend in 2023 and investing in new products, software, and equipment.
With a unique business model that allows part-time ambassadors to earn up to 35% commission, Tropic Skincare remains resilient in a challenging entrepreneurial environment.
Despite women founding teams receiving only 1.8% of venture capital, women-led companies like Tropic are gaining ground, now accounting for nearly 30% of fast-growing businesses.
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