Brian Cornell's tenure as CEO of Target since 2014 has seen the company recover from challenges such as a data breach and a failed expansion in Canada. As his extended contract nears its end in 2025, the focus shifts to succession. Michael Fiddelke, currently COO and with extensive experience in the company, is viewed as the leading candidate. However, there is consideration for an external hire to address sluggish sales and intensifying competition from major retailers like Walmart and Amazon.
Brian Cornell's leadership since 2014 restored stability to Target after crises, raising questions about succession as his tenure approaches its end in 2025.
Michael Fiddelke, with two decades at Target, is viewed as the top candidate to succeed Cornell, supported by various leadership roles including COO.
While Fiddelke's experience is valued, some board members may prefer an external hire to invigorate Target's strategy amid intense retail competition.
The decision ahead sits between stability and continuity represented by Fiddelke or seeking an external leader to create bold changes in Target's retail approach.
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