"An IT reseller is a company that purchases IT products or services from manufacturers, distributors, or wholesalers and then sells them to customers. They are a fundamental component of the "channel," a network of organizations that work together to bring technology from the vendor to the end customer. This model provides a win-win situation: manufacturers expand their market reach without having to build out extensive sales teams, while customers gain a knowledgeable partner to help them navigate their technology needs."
"At its core, a reseller simplifies the process of acquiring technology. Instead of a business having to source multiple components from various manufacturers, they can go through a single reseller, streamlining procurement and order processing. However, the value of a reseller, especially a Value-Added Reseller (VAR), extends far beyond basic order fulfillment. VARs add significant value to the products they sell in a variety of ways."
Resellers purchase IT products and services from manufacturers, distributors, or wholesalers and resell them to end customers, forming the channel that delivers technology to organizations. Manufacturers use resellers to expand market reach without building large sales teams, while customers gain a knowledgeable partner for procurement. Value-Added Resellers bundle hardware and software into tailored turnkey solutions, integrate new systems with legacy infrastructure, and provide installation, user training, and ongoing technical support. Resellers offer expert product advice and streamline ordering by consolidating components from multiple vendors. Resellers leverage purchasing power to secure better pricing and pass savings to customers.
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