An IT reseller is a company that purchases IT products or services from manufacturers, distributors, or wholesalers and then sells them to customers. They are a fundamental component of the "channel," a network of organizations that work together to bring technology from the vendor to the end customer. This model provides a win-win situation: manufacturers expand their market reach without having to build out extensive sales teams, while customers gain a knowledgeable partner to help them navigate their technology needs.
The "Mac vs. Windows" debate has been a longstanding feature of the IT landscape since Apple desktops first hit the market, solidified by the iconic "I'm a Mac" ad campaign. Today, though, the idea of it being a binary choice is increasingly irrelevant. With the right support, enterprises can easily have multiple systems that complement rather than contradict each other.
Every customer conversation today revolves around the same topic again and again: there's too much data, in too many places, and not enough clarity about who has access to what. In addition, AI tools like Microsoft Copilot, ChatGPT, and Gemini are accelerating how fast data is created, replicated, and shared. Suddenly, files are being drafted, saved, and distributed without any meaningful oversight.
A seasoned industry veteran, Mottram brings more than 30 years' tech sector experience to the role, with specific expertise in sales leadership. He first joined HPE back in 2019 and has served in various executive management roles, most recently as executive vice president of growth markets. Prior to that, he spent four years as EVP and general manager of HPE Aruba Networking, where he achieved record revenue growth and profitability.