The prevalent use of fluff-assumption-based systems in business, characterized by oversimplified heuristics and mistaken correlations, compromises decision-making processes. These assumptions, although perceived as safe, create fragile frameworks that can lead to significant errors over time. Companies are beginning to shift away from reliance on these mental shortcuts, which provide a false sense of clarity. This transformation points towards the emergence of audit trails and evidence-based reasoning in decision-making, challenging longstanding practices in boardrooms and markets.
The market for anything that makes people feel good about their assumptions is huge because it makes them feel secure right up until the moment the music stops.
Fluff-assumption-based systems, overly simplistic heuristics, correlation masquerading as causality-is the dominant currency in modern go-to-market thinking.
Assumptions are mental shortcuts. They give the illusion of clarity. They allow teams to act quickly, leaders to signal competence and dashboards to light up with motion.
More and more companies are no longer in the 'market for fluff.' The war against fluff is being waged across boardrooms, courtrooms, and capital markets.
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