"However, although most companies revere organizations with a creative culture, there is a deep-seated misnomer that some companies are inherently creative and others just aren't, as if creativity is a rare gene or a divine gift that is bestowed on some and coveted by others."
"If organizational culture is the operating system by which individuals co-labor, or collaborate, then fortifying a culture of creativity requires instituting an operating system that facilitates creativity."
"Dan Wieden, the renewed advertiser who cofounded the most celebrated advertising agency on the planet, Wieden+Kennedy, and came up with such legendary campaigns as "Just Do It" for Nike, once described creativity as subversion. That is to say that creativity is the act of bending"
Organizations value creativity for its ability to produce new ideas, novel innovations, and market advantages. Many celebrated companies are associated with strong creative contributions and cultural impact. A common misperception treats creativity as an innate trait limited to certain organizations rather than an emergent property of how people work together. Building a creative culture requires designing an organizational operating system that intentionally facilitates collaboration and creative behavior. Establishing a practical, working definition of creativity is necessary because many scholarly definitions remain too abstract or esoteric to operationalize. Creativity can also be framed as an act of subversion, the act of bending.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]