3 Ways Data Can Drive Sustainable Decision-Making in Business | Entrepreneur
Briefly

Among the foremost advantages of data-driven decision-making is its role in optimizing resource use. With limited resources, companies must minimize waste and maximize efficiency. An example of this can be found in the consumer packaged goods sector, where companies can leverage data to better align their operations with sustainable practices. Companies that commit to using data effectively ensure they keep up with environmental standards while simultaneously improving their bottom line.
Geoffrey Moore's statement that "Without big data, you are blind and deaf and in the middle of a freeway" encapsulates the critical intersection of data and decision-making. Companies that ignore insights derived from data not only risk economic inefficiencies but also contribute to environmental harm. Therefore, embracing data isn't merely an operational strategy; it's a crucial step toward sustainable success and ethical responsibility in the modern business landscape.
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