Statcounter's recent data reveals that Google's search market share has dipped below 90% for the first time since 2015, sparking analysis and debate across the industry.
While analyzing mobile search, Google holds a commanding position with 93.88% market share compared to Bing's mere 0.84%. However, its overall search share decline raises questions about competitive dynamics.
In the U.S., Google briefly crossed 90% in November 2024 but is now back down to 87/88%. This fluctuation indicates possible challenges in maintaining its lead.
Cloudflare's data presents an alternative view, suggesting Google's market share is slightly higher, with 88.9% in November 2024. This discrepancy highlights potential inaccuracies in the Statcounter data.
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