"Consumers don't expect AI to be perfect. They expect honesty about what it does, what it doesn't do, and who they can talk to when something goes wrong. That's the bar right now. The brands clearing it aren't the most technically advanced. They're the most transparent."
"Over half of consumers want explicit controls over their personal information in AI systems. Not just opt-out mechanisms, but genuine human-in-the-loop governance."
"61% of people are concerned about how AI systems use personal data, reflecting widespread unease about how information is processed, shared, and ultimately influences decisions behind the scenes."
AI adoption is increasing, with consumers spending over an hour daily on AI tools, yet trust has fallen from 72% to 58%. The primary issue is transparency; consumers want clarity on data usage and algorithmic decisions. Many consumers desire explicit controls over their personal information, not just opt-out options. Concerns about data processing and sharing are prevalent, with 61% of people worried about how AI systems handle personal data. Brands that prioritize transparency will lead in brand loyalty.
Read at Forbes
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