#consumer-trust
#consumer-trust

fromSecuritymagazine

Why consumers don't take cybersecurity threats seriously

Cybersecurity's branding effects consumer trust and action, necessitating a shift from fear-driven to empowerment-driven messaging.

fromInc

3 days ago

Startup companies

How Brands Can Rebuild Their Reputations After Losing Customer Trust

from24/7 Wall St.

Startup companies

In America, Only 10 Brands are 'Excellent'

fromSecuritymagazine

Why consumers don't take cybersecurity threats seriously

Cybersecurity's branding effects consumer trust and action, necessitating a shift from fear-driven to empowerment-driven messaging.

fromInc

3 days ago

Startup companies

How Brands Can Rebuild Their Reputations After Losing Customer Trust

from24/7 Wall St.

more#marketing-strategies

Startup companies

In America, Only 10 Brands are 'Excellent'

fromFood & Beverage Magazine

6 days ago

Food Packaging You Can Trust: How Inline Plastics Sets the Standards for Tamper Protection

Food packaging must communicate security and assure consumers that their food has not been tampered with as demand for safety grows.

Privacy technologies

fromHarvard Business Review

6 days ago

How Keurig Brewed a Return to Growth

When consumer trust erodes due to complacency and missteps, bold private ownership and new leadership can spark a significant corporate turnaround.

Growth hacking

#tariffs

European startups

In a bid for survival, businesses are labeling tariff costs on receipts to explain price hikes and retain customer trust

Marketing tech

These are the 3 phrases you might be hearing more of as companies avoid saying 'tariff'

European startups

In a bid for survival, businesses are labeling tariff costs on receipts to explain price hikes and retain customer trust

Marketing tech

These are the 3 phrases you might be hearing more of as companies avoid saying 'tariff'

more#tariffs

fromTasting Table

Trader Joe's Named America's Most Reputable Brand In New Poll - Tasting Table

Trader Joe's has been recognized as the most reputable brand in the U.S. for 2025, marking its successful comeback after a challenging year.

Silicon Valley food

#transparency

Full Transparency Is More Than a Morale Booster - It's a Critical Growth Driver. Here's How to Embrace It. | Entrepreneur

Transparency is essential for building trust and should replace outdated notions of information concealment among business leaders.

fromSocpub

What Is AI Washing?

AI washing misleads consumers by falsely advertising AI capabilities, risking reputation and trust.

Businesses must prioritize transparency and meaningful AI applications to avoid damaging their credibility.

Full Transparency Is More Than a Morale Booster - It's a Critical Growth Driver. Here's How to Embrace It. | Entrepreneur

Transparency is essential for building trust and should replace outdated notions of information concealment among business leaders.

fromSocpub

What Is AI Washing?

AI washing misleads consumers by falsely advertising AI capabilities, risking reputation and trust.

Businesses must prioritize transparency and meaningful AI applications to avoid damaging their credibility.

more#transparency

How to Protect Your Business From Deepfake Fraud | Entrepreneur

The rise of deepfake technology poses significant risks leading to substantial financial losses and consumer mistrust in online authenticity.

No Clickbait, Just Conversion: How Reddit Drives Purchase Decisions

Reddit's community-driven advertising model emphasizes authentic engagement over traditional ads, allowing brands to build credibility and influence consumer decisions.

Zero-Party Data And The 'Consent Economy': Building Authentic Customer Relationships

Brands must adapt to the rise of zero-party data to enhance customer relationships and comply with privacy regulations.

The Key to Better SEO Actually Comes From Your Customers - Here's How | Entrepreneur

User-generated content (UGC) is a powerful, often overlooked tool that enhances SEO and boosts brand visibility.

fromokmagazine.com

How Effective Are Ads with Celebrities?

Celebrity endorsements can significantly impact brand perception and effectiveness in marketing campaigns, especially in competitive industries like online gaming.

Online marketing

Turn Your Emails into Trust-Building, Revenue-Driving Machines - Without Ever Touching The Spam Folder | Entrepreneur

Social media marketing

What Small Business Owners Should Know About Influencer Marketing | Entrepreneur

fromAdweek

No Clickbait, Just Conversion: How Reddit Drives Purchase Decisions

Reddit's community-driven advertising model emphasizes authentic engagement over traditional ads, allowing brands to build credibility and influence consumer decisions.

Zero-Party Data And The 'Consent Economy': Building Authentic Customer Relationships

Brands must adapt to the rise of zero-party data to enhance customer relationships and comply with privacy regulations.

The Key to Better SEO Actually Comes From Your Customers - Here's How | Entrepreneur

User-generated content (UGC) is a powerful, often overlooked tool that enhances SEO and boosts brand visibility.

fromokmagazine.com

How Effective Are Ads with Celebrities?

Celebrity endorsements can significantly impact brand perception and effectiveness in marketing campaigns, especially in competitive industries like online gaming.

Online marketing

Turn Your Emails into Trust-Building, Revenue-Driving Machines - Without Ever Touching The Spam Folder | Entrepreneur

Social media marketing

What Small Business Owners Should Know About Influencer Marketing | Entrepreneur

more#digital-marketing

Healthcare

fromwww.npr.org

Why UnitedHealth's terrible year is dragging down the Dow

UnitedHealth's deepening issues are significantly affecting its stock value and the Dow index, impacting stakeholders reliant on its services.

#real-estate

fromSFGATE

LA real estate

Over-Edited Listing Photos: Is There Such a Thing?

fromwww.housingwire.com

4 weeks ago

LA real estate

Reba McEntire, Realtor.com team up to help homebuyers

fromSFGATE

LA real estate

Over-Edited Listing Photos: Is There Such a Thing?

fromwww.housingwire.com

4 weeks ago

LA real estate

Reba McEntire, Realtor.com team up to help homebuyers

more#real-estate

#celebrity-endorsements

fromMovieMaker

fromHarvard Business Review

Hollywood Ads Are Crumbling on Contact - MovieMaker Magazine

Celebrity endorsements have lost their impact, as consumers increasingly distrust Hollywood stars promoting various products.

Fashion & style

How to Get Celebrity Investors to Back Your Business

fromMovieMaker

fromHarvard Business Review

Hollywood Ads Are Crumbling on Contact - MovieMaker Magazine

Celebrity endorsements have lost their impact, as consumers increasingly distrust Hollywood stars promoting various products.

more#celebrity-endorsements

Fashion & style

How to Get Celebrity Investors to Back Your Business

#social-media

Fashion & style

fromThe Business of Fashion

Luxury Has a Fake News Problem. Is Silence the Right Strategy?

Social media is fueling false claims that luxury fashion items are produced in China, undermining the industry's credibility.

fromDefenderNetwork.com

Unpopular Opinion: Social Media Influencers are NOT experts

Many social media influencers lack real expertise, which can lead to misinformation and disappointing consumer experiences.

Why Micro-Influencers Are Beating Celebrities at Their Own Game | Entrepreneur

Micro-influencers are becoming more influential than mega-celebrities due to their authenticity and engagement with audiences.

fromSportskeeda

fromThe Business of Fashion

Social media marketing

"Crucial in growing a brand"-Shark Tank investor Kevin O'Leary shares how marketing builds trust beyond the founder

Fashion & style

Luxury Has a Fake News Problem. Is Silence the Right Strategy?

Social media is fueling false claims that luxury fashion items are produced in China, undermining the industry's credibility.

fromDefenderNetwork.com

Unpopular Opinion: Social Media Influencers are NOT experts

Many social media influencers lack real expertise, which can lead to misinformation and disappointing consumer experiences.

Why Micro-Influencers Are Beating Celebrities at Their Own Game | Entrepreneur

Micro-influencers are becoming more influential than mega-celebrities due to their authenticity and engagement with audiences.

fromSportskeeda

Social media marketing

"Crucial in growing a brand"-Shark Tank investor Kevin O'Leary shares how marketing builds trust beyond the founder

How Sequel Tampons Wins Female Brand Trust Through Men's Sports

Sequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.

fromstupidDOPE

Social media marketing

Smart Cannabis Brands & Dispensaries Are Securing Their 4/20 Coverage Now-Are You? | stupidDOPE

How Sequel Tampons Wins Female Brand Trust Through Men's Sports

Sequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.

fromstupidDOPE

Social media marketing

Smart Cannabis Brands & Dispensaries Are Securing Their 4/20 Coverage Now-Are You? | stupidDOPE

more#brand-strategy

fromstupidDOPE

The Hidden Crisis in New York's Cannabis Market: What the Headlines Aren't Telling You | stupidDOPE

The recent headlines paint a rosy picture of New York's cannabis market: more dispensaries are opening, prices are dropping, and consumers are enjoying increased access.

NYC politics

UK politics

fromwww.bbc.com

Water bosses could now face jail for cover-ups

Water company executives in England and Wales face potential prison sentences for obstructing sewage discharge investigations.

#marketing

fromMarketing Dive

The state of website privacy: Here's what the numbers say

75% of the most visited websites in the U.S. and Europe are not compliant with major privacy regulations.

A significant number of websites share user data with third parties despite consumer opt-out.

Marketing

fromGREY Journal

Branding That Sells - A Guide to Monetizing Your Brand - GREY Journal

Branding is key to driving sales, establishing trust, and fostering emotional connections with consumers.

How un-marketing builds trust in a world of invasive advertising | MarTech

Consumers are overwhelmed by invasive marketing and seek meaningful interactions.

Un-marketing prioritizes respect for consumer privacy and values engagement over intrusion.

Identifying Brand Ambassadors And Partnerships That Authentically Represent Your Brand

Leveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.

Authenticity and long-term relationships are key to successful brand ambassador strategies.

Media industry

The One Mistake Is Putting Your Brand Reputation at Risk - and Most Startups Still Make It | Entrepreneur

fromMarketing Dive

The state of website privacy: Here's what the numbers say

75% of the most visited websites in the U.S. and Europe are not compliant with major privacy regulations.

A significant number of websites share user data with third parties despite consumer opt-out.

Marketing

fromGREY Journal

Branding That Sells - A Guide to Monetizing Your Brand - GREY Journal

Branding is key to driving sales, establishing trust, and fostering emotional connections with consumers.

How un-marketing builds trust in a world of invasive advertising | MarTech

Consumers are overwhelmed by invasive marketing and seek meaningful interactions.

Un-marketing prioritizes respect for consumer privacy and values engagement over intrusion.

Identifying Brand Ambassadors And Partnerships That Authentically Represent Your Brand

Leveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.

Authenticity and long-term relationships are key to successful brand ambassador strategies.

Media industry

The One Mistake Is Putting Your Brand Reputation at Risk - and Most Startups Still Make It | Entrepreneur

How M&A Can Unintentionally Sacrifice Your Brand Value

The brand is the most valuable asset in an acquisition.

fromCreative Bloq

Graphic design

The new Jack Daniels bottle design is leaving a bad taste for some

Media industry

fromInc

How M&A Can Unintentionally Sacrifice Your Brand Value

The brand is the most valuable asset in an acquisition.

fromCreative Bloq

fromwww.worcesternews.co.uk

Graphic design

The new Jack Daniels bottle design is leaving a bad taste for some

more#branding

'Infuriated' Sainsbury's shoppers left with 'trust issues' over Easter egg error

"This has given me trust issues" - shoppers slam Sainsbury's for Easter egg error

UK news

fromPortland Mercury

I'm Confused By Your Price Increases (1/2)

You claimed price increases were due to unavoidable cost hikes, yet your expanding presence and multiple new locations suggest financial health and stability.

Business

London startup

fromComputerWeekly.com

Alternative transportation

UK altnets set to usher mass migration away from legacy broadband | Computer Weekly

Altnets are transforming the UK broadband market, preparing for significant growth and consumer migration by 2025.

fromArs Technica

97% of drivers want in-car payment system for tolls, parking, charging

Drivers are motivated to use in-car payment systems mainly for time-savings and efficiency, with a high percentage willing to pay for the convenience.

Fashion & style

fromwww.nytimes.com

How Will Tariffs Change Clothing Prices?

Bruno Pieters' Honest By promotes radical transparency in clothing manufacturing, revealing details about costs and sourcing.

Why ignoring consumers' AI concerns will be a costly mistake | MarTech

Marketers embrace AI for its benefits, while consumers harbor significant skepticism and privacy concerns.

#e-commerce

fromZDNET

AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds

Generative AI chatbots are increasingly trusted by consumers, enhancing their online shopping experience and driving traffic to retail sites.

fromSocial Media Today

Marketing

TikTok Adds 'Most-Loved' Tag for Popular TikTok Shop Items

fromZDNET

AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds

Generative AI chatbots are increasingly trusted by consumers, enhancing their online shopping experience and driving traffic to retail sites.

fromSocial Media Today

Marketing

TikTok Adds 'Most-Loved' Tag for Popular TikTok Shop Items

Personalize your marketing without compromising privacy | MarTech

Marketers need to balance personalization with privacy as regulations evolve.

First-party data collection must respect consumer privacy to build trust.

Webinars can help professionals navigate the complexities of data strategies.

Marketing tech

Why Hyperlocal Advertising is the New Recipe for Success | Entrepreneur

Personalize your marketing without compromising privacy | MarTech

Marketers need to balance personalization with privacy as regulations evolve.

First-party data collection must respect consumer privacy to build trust.

Webinars can help professionals navigate the complexities of data strategies.

Marketing tech

Why Hyperlocal Advertising is the New Recipe for Success | Entrepreneur

Apple's AI delays have some of its most influential fans fuming

Apple's ambitious AI promises remain largely unfulfilled, raising doubts among observers about the company's future capabilities.

fromComputerworld

Apple

Apple has to climb the mountain

Apple

Apple's AI delays have some of its most influential fans fuming

Apple's ambitious AI promises remain largely unfulfilled, raising doubts among observers about the company's future capabilities.

fromComputerworld

Apple

Apple has to climb the mountain

more#apple

#food-industry

Health

fromGluten Free & More

Can You Trust Gluten-Free Labels? | Gluten Free & More

The gluten-free industry's rapid growth comes with growing consumer distrust due to misleading labels and inconsistent safety standards.

fromTasting Table

SF food

Why Campbell's Chicken Noodle Soup Doesn't Taste Like It Used To - Tasting Table

Health

fromGluten Free & More

Can You Trust Gluten-Free Labels? | Gluten Free & More

The gluten-free industry's rapid growth comes with growing consumer distrust due to misleading labels and inconsistent safety standards.

fromTasting Table

SF food

Why Campbell's Chicken Noodle Soup Doesn't Taste Like It Used To - Tasting Table

Scoop: Origami measuring spoon incites fury after 9 years of Kickstarter delay hell

The Polygons Kickstarter campaign has left many backers without their promised spoons after years of delays and misleading updates.

#data-security

fromComputerWeekly.com

Privacy at a crossroads in the age of AI and quantum | Computer Weekly

Generative AI and quantum computing are key technologies reshaping privacy and data security considerations for organizations.

Remote teams

fromClickUp

Top 15 Instant Messaging Apps in 2025 | ClickUp

The importance of secure instant messaging is crucial for maintaining user trust and privacy amid rising data breaches.

fromComputerWeekly.com

Privacy at a crossroads in the age of AI and quantum | Computer Weekly

Generative AI and quantum computing are key technologies reshaping privacy and data security considerations for organizations.

Remote teams

fromClickUp

Top 15 Instant Messaging Apps in 2025 | ClickUp

The importance of secure instant messaging is crucial for maintaining user trust and privacy amid rising data breaches.

more#data-security

How Companies Should Shift Their Social Media Marketing Strategy

Trust in generative AI is growing among consumers, with two-thirds having used it and nearly 70% trusting its outputs.

Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | Entrepreneur

Influencer partnerships should be rooted in shared values and authenticity for effectiveness.

The right influencer choice can enhance brand credibility and audience trust.

Council Post: 20 Big Marketing Mistakes That Ruin Brand Consistency

Brand consistency is vital for trust and recognition.

Marketers often make unconscious mistakes that weaken brand identity.

Alignment across departments is essential for cohesive branding.

Avoid chasing trends that conflict with core brand values.

fromGREY Journal

Is Google Sacrificing Your Privacy for Profits? What Entrepreneurs Need to Know - GREY Journal

Google's new fingerprinting policy allows detailed online tracking, impacting advertising strategies and raising privacy concerns for users and businesses.